VFX, 3D & Animation

Visual effects and CGI integrated into live action so the join is invisible.

What this is

The cheapest VFX decision is made on set.

We deliver VFX for commercials and brand film: compositing, clean-up and removal, set extension, CG element integration, simulation, tracking and grading, planned alongside the shoot rather than requested after it.

Tracking markers, clean plates, lighting reference and correct lens data cost minutes during production and save days in post. Effects retrofitted onto footage shot without them are always harder and more expensive.

01

Plan effects before the shoot

On-set supervision turns an expensive fix into a straightforward composite.

02

Removal is the invisible majority

Most VFX in commercial work is rigs, reflections and logos being taken out, not spectacle being added.

03

Lighting integration sells it

CG matches when its lighting matches. Everything else is secondary.

Use cases

When businesses come to us for this.

Commercials needing effects beyond what can be filmed

Removing rigs, wires, reflections or unwanted elements

Extending a set or environment beyond what was built

Placing CG products or vehicles into live footage

Offerings

What we actually do here.

Compositing and finishing
Clean-up, removal and beauty work
Set extension and environment work
CG element integration
Camera tracking and matchmoving
Simulation and dynamics
On-set VFX supervision
Previsualisation and VFX planning
Colour grading and final conform

How it runs

A working rhythm, not a process deck.

01

Supervise

Involvement before and during the shoot to capture what post will actually need.

02

Track

Camera solve and matchmove establishing an accurate 3D basis for the plate.

03

Build

CG elements, simulation and environments developed to match plate lighting.

04

Composite

Integration, grade and finishing until the effect is unnoticeable.

What it should achieve

Outcomes worth measuring.

Effects that read as part of the footage

Shots achievable without impractical production

Clean plates free of unwanted elements

Lower VFX cost through proper planning

Questions

The things people ask.

Yes, though it is more involved without tracking markers or clean plates. We will assess the plates and be straightforward about what is realistic.