Creative7 min read
What generative video changed, and what it did not
It did not make ideas cheaper. It made variants cheaper, which is a different thing, and it rewards a different kind of planning.
Read the article
Ideas & Insights
Practical perspective on brand, creative, media, digital growth, AI and software, written for the people who have to make the decisions.
Featured reading
“Memorability is not a mood. It is a set of assets used consistently enough that people start recognising them without effort.”
What makes a digital brand memorable?
“Most AI projects do not fail on the model. They fail on the workflow around it, and that part is ordinary engineering.”
What actually makes an AI project work
All articles
Showing 9 articles.
